Tech-savvy, job-hopping, highly mobile Millennials are intriguing and exasperating companies seeing to market to or employ this generation in equal measure. Courtney Fingar gets to the bottom of why this particular age gap feels more like a chasm.
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While the fact that the countries with better brands tend to attract the most foreign investment may seen obvious, far too many locations are missing out on the latter because they don’t pay attention to the former, says Courtney Fingar. As the rankings show, it pays to tell the world about your energetic, trustworthy destination.
'Africa's potential' remains a talking point at investment conferences all over the world. But the talk has to be backed with action, says Courtney Fingar, and with comprehensive data now available to guide would-be investors through the continent, Africa need no longer be off limits.
After a brief flurry of optimism on the back of 2013's figures, the FDI data for 2014 is a more sedate affair, as shown in the findings of the 2015 fDi Report. And, laments Courtney Fingar, those yearning for a return to the heady days of the pre-crisis years may well have a wait on their hands.
The dreams and ambitions of cities and their development teams are laid out for all to see at the annual Mipim conference. Some will succeed, some will fail, and others still may even confound the predictions of Courtney Fingar...
Ten years of editing fDi Magazine has been a blur of international flights, war zones, barely memorable politicians and Grammy-award worthy karaoke for Courtney Fingar. But what lingers the longest in the mind is a visit to an Italian toilet paper factory...
The mighty mixed with the minute at the inaugural fDi Forum in September, as corporates of all shapes and sizes discovered that crossborder expansion strategies look pretty similar whether you are a tech start-up or a manufacturing multinational.
The parallels between choosing where to invest and where to get married are many, as Courtney Fingar has discovered when drawing up a location analysis regarding where to hold her ceremony. The universal truth seems to be that regardless of the match being made, convenience and familiarity are hard to beat
Looking on as events have unfolded in Crimea has been hard for self-confessed fan of all things Ukrainian Courtney Fingar. And while the FDI implications of the unrest in the country will be assessed through cold, hard facts in the coming months and years, the emotional impact is a different matter altogether.
The past few recession-riddled years have seen many town and cities shy away from big property developments. However, as economies recover, along with appetites for investment, the time is ripe for the truly ambitious locations to smarten up their looks and embark on a post-crisis makeover.
As more and more big companies shy away from the large projects seen pre-crisis, an increasing number of investment agencies are targeting SMEs and start-up firms. But with such a big hole to fill, IPAs need to establish a lasting relationship with such businesses that go beyond hosting start-up events.
Courtney Fingar is sorry that she can't answer the phone right now, but if you leave your name and your number the chances are that she won't call you back either.
The 'elevator pitch' may sound like an elaborate baseball term, but it is actually a useful tool to bear in mind when attempting to sell a location to a prospective investor. As Courtney Fingar explains, if you can't make your point in a couple of minutes, then it probably isn't worth making.
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