Attijariwafa Bank is the largest financial institution in Morocco and the sixth largest in Africa. Its CEO, Mohamed El Kettani, tells Barbara Njau about the bank's plans for expansion within Africa, particularly to the unbanked, and of the projects it has funded throughout the continent.

With the largest stock exchange in north Africa, a slew of new projects intended to attract foreign investors and a modernisation drive to improve existing institutions, Casablanca is well positioned to achieve its aim of becoming an international financial centre.

While its partners in Europe contemplate the possibility of a double-dip recession and its neighbours get to grips with the aftermath of the 'Arab Spring' uprisings, there is a pervading feeling that Morocco will sustain its solid economic growth.

Attracting travellers to Morocco is not difficult, given its array of natural attractions and reputation as a cultural hot-spot. However, the country's government is not resting on its laurels, and has launched a plan to pull in more tourists, and in doing so attract more foreign investment and create more jobs.