With its good business climate, highly educated workforce and large neighbouring countries, Finland should be easily marketable to investors but, according to the country's president Sauli Niinisto, the country needs to work harder at promoting its merits and pushing for more inward FDI.

There is no doubt that emerging economies represent a huge new growth market for global consumer goods companies, but how best to approach this market is still up for debate.

Huge opportunities exist in emerging economies for retailers, but expansion into these markets requires local knowledge, meaning that not even the largest global retailers are guaranteed success.

The aftermath of the global financial crisis has seen the rapid growth of China's large eastern cities slow. This has caused attention to increasingly turn towards inland areas of the country, and chief among them is the city of Chengdu. Barbara Njau reports on why this south-western centre is attracting more and more FDI attention.

Julia Santos, head of global business optimisation for the Johnson & Johnson Group, explains to Barbara Njau why outsourcing is essential to the company’s business strategy.