The economic rise experienced by South Korea in the latter half of the 20th century has stagnated along with a slump in exports. However, to augment its strengths in manufacturing and technology, the country is embracing the tourism industry, with some notable success.
While South Korea's ageing population is causing ripples of concern for the country's politicians, it is providing a boon for its many healthcare companies. This, along with moves to establish South Korea as a key destination for health tourists, is giving both domestic and international investors in the country cause for optimism.
South Korea's taste for Western consumer goods has made the country a key Asian market for companies in this industry from North America and western Europe, as shown by Kimberly Clark's decision to locate a global innovation centre there.
The fDi Report 2016
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