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Inside fDi: how soft factors can influence FDI's hard sell

Countries that can display positive 'soft factors' – such as social peace and tolerance – will stand out to foreign investors. 

More from Inside fDi

Inside fDi: When second place is first class

Capital cities have tended to grab all the attention and attract the lion's share of investment but now smaller Tier 2 cities are coming into their own, as fDi data reveals. Courtney Fingar looks at a logical evolution.

Inside fDi: How manufacturing became smart and sexy

Manufacturing was the unloved cousin of the investment world but Industry 4.0 and the smart factory concept have resurrected the sector.

Inside fDi: A self-inflicted kick in the Brexits

Jacopo Dettoni laments that no one – not even Ozzy Osbourne – seems to know what Brexit really means as the deadline hurtles ever closer.

Inside fDi: SDGs can help FDI get over GDP break-up

With foreign investment and GDP seemingly undergoing a messy divorce, Courtney Fingar is urging the newly single, and struggling, FDI to strike up a relationship with the UN’s Sustainable Development Goals

Inside fDi: So you’re ‘digital first’? Sorry, we need more

Companies and organisations that aren't 'digital first' are risking their futures, writes Courtney Fingar.

Inside fDi: An FDI Brexodus edges towards reality

Brexit is rarely far from the headlines in the UK. Less heard are the voices of foreign investors, and their views on the subject make uncomfortable reading for Brits.

Inside fDi: Trade interference brings FDI/GDP divorce

The mostly harmonious union between FDI and GDP was shattered in 2017, as foreign investment figures fell despite a strong economic performance. As Courtney Fingar discovers, it turns out that GDP was seeing someone else: that harlot trade.

Inside fDi: It's skills that will kill the robot uprising

The robots are coming! Populist politicians the world over are raging against various threats to blue-collar jobs, from globalisation to those darned robots. However, says Courtney Fingar, artificial intelligence will still be reliant on the real thing, and those areas that provide these skills will have the least to fear from our new robo-overlords. 

Inside fDi: Don't fight the system, embrace it

Geographic information systems are widely used in site-selection processes in the US and are catching on in the rest of the world. Courtney Fingar understands that the march to automation is a frightening one, but it is that or be left behind...

Inside fDi: Relying on empty rhetoric? That's unsustainable

Every organisation wants to be sustainable. It sounds good and achieving 'sustainability' is popular from the boardroom to the customer. However, says Courtney Fingar, rather than simply plastering the word all over glossy brochures, governments and investors must work out what their version of sustainability actually means.

Inside fDi: Are China’s brand plans coming to fruition?

China's national brand ranking has edged closer to that of leader the US in a new ranking. Courtney Fingar considers whether this is a sign of a changing of the guard, or a case of the US trumping itself.

Inside fDi: paving the way to FDI deals... literally

Donald Trump's focus on upgrading the US's creaking infrastructure has won praise from big business, but the truth is that no government or politician can ignore how essential an effective infrastructure network is. As Courtney Fingar writes, efficient train lines to fast wi-fi connections can go a long way to securing FDI deals.

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