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Latest articles from Inside fDi

Inside fDi: Your brief? To keep it brief

The 'elevator pitch' may sound like an elaborate baseball term, but it is actually a useful tool to bear in mind when attempting to sell a location to a prospective investor. As Courtney Fingar explains, if you can't make your point in a couple of minutes, then it probably isn't worth making.

Inside fDi: Don't shoot the messenger

Even at their best, FDI stats aren’t exactly sexy, but the figures on show in The fDi Report 2013 are downright ugly. Page after page of minus signs and downward spirals makes a browse through the report uncomfortable, but sadly essential, reading. Don’t say Courtney Fingar didn’t warn you...

Inside fDi: A little light outsourcing

Empty bottles of Chablis are rarely of any use to Courtney Fingar, but inspired by an innovative lamp design in Italy, fDi's editor was on a mission, and thanks to a pan-European lesson in why cheap, skilled labour is highly desirable on even the smallest of projects, this particular electric dream was realised.

Inside fDi: Let's talk about tax

As cash-strapped governments step up their efforts to boost their budgets through fiscal means, Courtney Fingar says it is vital that would-be investors ensure they are getting a fair deal.

courtney fingar fdi editor

Inside fDi: I'm sorry, but you really mustn't be going

The investment world is full of dignitaries who talk a good game at the opening of a conference, but then leave all the real work to their minions, says Courtney Fingar.

Inside fDi: the good, the bad and the 'blah'

The judging of fDi's inaugural Digital Marketing Awards threw up a few turkeys, writes Courtney Fingar, but it was heartening to see just how many investment promotion agencies have excellent digital strategies, even if it does make a judge's job all the more arduous.

Inside fDi: The UK gets its message across... by royal descent

In hosting the Olympic Games, the UK had the perfect opportunity to sell itself to the world, chiefly through the opening ceremony. And while some parts were better than others, it left a favourable impression, thanks in no small part to a sky-diving Queen Elizabeth II.

Inside fDi: Let's hear it for the mayors

Only a handful of cities in the UK have mayors. This is a pity, as not only do they have a tendency to be hugely entertaining to interview, they also often have a knack for FDI promotion.

Inside fDi: Sometimes it pays to rekindle a romance

As attracting new investors to any given region gets harder and harder, Courtney Fingar suggests that showing a little love and affection to those companies that you already do business with could go a long way.

Inside fDi: In a game of fours, forget the bores

You may think that by having the most efficient investment promotion officials money can buy, a country or region has got this FDI lark licked. Well not if they are as dull as ditchwater. On her travels around the world, Courtney Fingar has found that the best places to visit do both charm and efficiency. But don't get her started on those that do neither...

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