Countries that can display positive 'soft factors' – such as social peace and tolerance – will stand out to foreign investors. 

Armenia has introduced legislation to encourage public-private partnerships in energy and infrastructure, preferably on a tide of foreign finance. 

Some 60% of CEOs from 35 multinationals in Greece find it likely that their corporation will implement further investments in the country, according to a recent report from Metron Analysis.

JLR has bucked the Brexit trend by doubling down on its West Midlands plant to produce electric cars, despite many automakers looking beyond the UK. 

The Western Balkans region recorded its highest greenfield FDI inflows in a decade in 2018, as the six countries band together to lure in foreign investors.