According to data from FDI Markets, the eastern European countries are dramatically changing in popularity as locations for retail FDI.

With eight months’ data of FDI already recorded for 2011, Russia and Romania are both on course to achieve similar figures to those of 2010. 

Poland and Croatia, with 46 and 14 FDI projects respectively, are just short of last years’ entire figure, with another four months left in the year to attract even more investors. While Hungary, and Serbia, with 22 and 10 retail FDI projects respectively, have already exceeded achievements of 2010.

There have been just 10 retail projects in Bulgaria so far in 2011, less than one-sixth of 2010's total figure. The Czech Republic, Ukraine, Slovakia, Latvia and Turkey are also falling behind the projected figures for 2011.