The 2010 edition of the Global Outlook Report, available for purchase now, provides an essential guide to what happened in the global FDI market in 2009 as well as forecasts for 2010.

The key trends highlighted by the report include:

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  • A decline in investment in capital intensive sectors
  • Companies opting to invest in lower risk FDI locations

“Based on a rebound in world economic growth, fDi Intelligence forecasts the number of greenfield FDI projects to increase by 3% to 5% in 2010. A growth in manufacturing investment can be expected, with Asia-Pacific likely to be the main beneficiary. The BRIC (Brazil, Russia, India and China) economies are due to record the fastest increase in FDI projects in the year ahead,” said Courtney Fingar, editor of fDi Magazine, the flagship publication for fDi Intelligence which published the report with its April/May 2010 issue.

fDi Intelligence’s analysis of source markets for greenfield investment shows that western Europe remained the top source region for FDI, responsible for 49% of projects, with only Latin America and the Caribbean increasing their outward FDI projects, seeing a 4% rise.

The destination markets analysis carried out by fDi Intelligence indicates that the Asia-Pacific remained the top destination region for FDI in 2009 despite attracting 16% less FDI projects than 2008.

The report also examines FDI trends by sector and business activity, as well as revealing the top investing companies. Among the points noted by fDi Intelligence were:

  • The financial services sector remained the top sector for global FDI projects for the second year running, accounting for 9% of all projects in 2009 despite witnessing a decrease in FDI projects compared to 2008. The real estate sector suffered the largest decline in FDI projects.
  • For the first time since 2003, the sales, marketing and support business activity was the most popular activity for FDI, accounting for more than one-fifth of all projects, despite a fall in project numbers compared to 2008. Manufacturing projects still involved the most capital investment of any activity.
  • Six of the top 10 investing companies by project numbers were retail companies, with the other positions filled by Deutsche Post, IBM, Nestle and Volkswagen.

To order a copy of the full report email fdiintelligence@ft.com