North America witnessed a record year for headquarters investment in 2019 with 246 projects, an increase of 45.56% on the previous year. The US took the lion’s share of investment, dominating the top 10 destinations at state level. Ontario was the only Canadian location to feature.

Texas came top with 24 projects, followed by California (22) and Georgia (21). The UK was the primary source market for headquarters investment into North America, responsible for 41 projects and the creation of more than 4190 new jobs. It was followed by Germany, with 3556 new jobs through 35 investments and Japan in third place, with 1608 new jobs through 20 investments.


The key sector for headquarters investment in 2019 was software and IT services, accounting for 28.05% of projects recorded. Technology hubs Boston and New York were the leading destination cities for software projects, ranking joint first with nine headquarters investments each during the year. Austin came third, winning five projects, followed by Denver, Los Angeles and Toronto in joint fourth, with three projects each.