Manisa’s extremely low office and industrial rents make it the most cost-effective location in Europe. Although labour costs are slightly higher than in eastern European cities like Daugavpils and Liepaja, both in Latvia, Manisa offers the most attractive real estate deals. Central office space goes for €25 per square metre a year, while industrial rents average €14.5 per square metre a year. Liepaja ranked second for cost effectiveness, offering low cost industrial rents and low cost manual labour.

Daugavpils and Vinnitsa, in the Ukraine, ranked third equal for their competitive wage levels.