This week, we travel up from Bilbao to Arles in Provence, France, where the Luma Arles Tower was unveiled over the summer. Like Bilbao’s Guggenheim, the centrepiece for the $175m multi-disciplinary arts complex, which spans art, design, performance, research and ecology, was designed by American architect Frank Gehry. 

Maja Hoffmann, founder and president of the Luma Foundation, tells fDi how Luma Arles looks to create more of a “Luma effect” rather than the “Bilbao effect” as it implants itself locally before addressing its global audience.