The Bilbao Effect is a term bandied around to describe how a cultural institution can reignite the local economy of a disaffected city or area. In this new podcast series, we want to look closely at different case studies to understand how culture can provide a boost to urban development. 

 Juan Ignacio Vidarte, director-general of the Guggenheim Bilbao, talks to fDi’s Seth O’Farrell to peel back the myths of the Basque city’s transformation and to assess whether its world-renowned effects can be replicated.