Carole Campbell




Alfredo Coutino

Senior economist


Tom Martinez

First vice-president

CB Richard Ellis



Miguel Noyola


Baker & McKenzie






Economic potential:

  • GDP
  • GDP growth
  • Level of FDI
  • FDI/capita
  • FDI deals [judged category]


Cost effectiveness:

  • Out of town office rent
  • Centrally located office rent
  • Industrial rent
  • Secretarial salaries
  • Middle management salaries
  • Manual labour rates
  • Cost of calls to the US


Human resources:


  • Quality of universities [judged]
  • Percentage of population with a degree



  • Transport [judged]


IT and telecommunications:

  • Phone lines per thousand people
  • Mobile phone ownership (% of population)
  • Internet connectivity (% of population)


Quality of life:

  • Cost and quality of housing [judged]
  • Healthcare [judged]
  • Schools [judged]
  • Natural and cultural heritage [judged]


Best FDI promotion strategy:

  • Promotion strategy [judged]
  • Incentives [judged]
  • FDI attractions [judged]
  • Infrastructure and urban planning projects [judged]



Information in this competition has been provided from government sources.While fDi has made attempts to check information where necessary, it has not been possible to verify all figures provided by government agencies.



The search for fDi’s Mexican State of the Future began in March, when the magazine asked investment promotion agencies, development authorities and state governments to tell us why they should be chosen for an award. fDi’s panel of judges then worked through entries from 23 states that had sent information to discover the best locations for investment in Mexico. The judges used 26 criteria (see above) to gauge which locations offer investors the best deal. Judges were asked to rank their top three locations in each category and the overall winners in each category are those that picked up the most points.