It has been a tumultuous few years for the government agencies charged with attracting inward investment, as they seek to keep FDI flowing into their economies while facing restricted budgets in many cases and navigating choppy economic waters. One result of the revised global investment map is that the gap is narrowing between developed-economy investment promotion challenges and those of their counterparts in developing countries. For the more advanced economies as well as emerging markets, it is now all about focusing – or, refocusing – on the basic fundamentals of investment promotion. Attendees at the 2011 annual conference of the World Association of Investment Promotion Agencies in September will explore this and other themes.