Latest articles from Dr Florian Kaefer

Florian
From Locations

Viewpoint: How useful are place brand rankings?

Should you trust rankings and indices measuring the brand strength or reputation of places?

How to measure the success of place branding
From Locations

How to measure the success of place branding

A frequent question asked by those in charge of developing and managing the brand of their city, region or country is how to measure the success, or effectiveness, of place branding initiatives. Dr Florian Kaefer, founder and editor of The Place Brand Observer, outlines ideas and answers from the world’s leading thinkers in the field.

Global greenfield investment trends

Crossborder investment monitor

fDi Markets is the only online database tracking crossborder greenfield investment covering all sectors and countries worldwide. It provides real-time monitoring of investment projects, capital investment and job creation with powerful tools to track and profile companies investing overseas.

Click here to find out more about fDi Markets

Corporate location benchmarking tool

fDi Benchmark is the only online tool to benchmark the competitiveness of countries and cities in over 50 sectors. Its comprehensive location data series covers the main cost and quality competitiveness indicators for over 300 locations around the world.

Click here to find out more about fDi Benchmark

Research report

fDi Intelligence provides customised reports and data research which deliver vital business intelligence to corporations, investment promotion agencies, economic development organisations, consulting firms and research institutions.

Find out more.